How Making Failure Costly Can Supercharge Your Motivation
"I’ll do it tomorrow." Famous last words. We all procrastinate — not because we’re incapable, but because failure is cheap. What if it actually cost you something?
That’s where FailFund comes in — a tool that turns your goals into high-stakes commitments. No more vague promises. Now, if you don’t follow through, you’re £50 poorer. Literally.
💡 Why It Works
- We hate losing money more than we like gaining it — it's called loss aversion.
- When failure has real-world consequences, we’re far more likely to act.
- FailFund gives you the structure and the sting to get things done.
Real Progress Needs Real Pressure
Willpower alone isn’t enough. Even the most disciplined people use tricks to stay consistent. Athletes have coaches. Writers have deadlines. Now, you have FailFund.
When you attach a cash consequence to your goals, you stop negotiating with yourself. You start showing up.
Example: The Gym Goal
Set a goal to hit the gym 3x this week. Stake £50. If you hit it — great. If not, that money’s gone.It’s not just motivation. It’s insurance against procrastination.
Built for Accountability
Whether you're launching a side hustle, writing a book, or drinking more water — FailFund lets you set specific goals, choose how much you’re willing to lose, and get to work.
Failure Should Hurt (a Little)
We avoid pain. That’s basic psychology. By adding a little discomfort to failure, you create urgency — and urgency leads to action. No more “maybe later.”
Miss your goal? Now you’re £50 poorer. Suddenly, following through feels a lot easier.
Start Making Your Goals Cost Something
- Pick a goal that matters to you.
- Set a financial consequence that stings (but doesn’t ruin you).
- Let FailFund track your progress and hold the line.